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concordia.ca - by: Luciana Gravotta - Concordia research helps develop first brain map of love and desire - Thanks to modern science, we know that love lives in the brain, not in the heart. But where in the brain is it – and is it in the same place as sexual desire? A recent international study published in the Journal of Sexual Medicine is the first to draw an exact map of these intimately linked feelings. “No one has ever put these two together to see the patterns of activation,” says Jim Pfaus, professor of psychology at Concordia University, member of the Center for Studies in Behavioral Neurobiology and a co-author of the study. “We didn’t know what to expect – the two could have ended up being completely separate. It turns out that love and desire activate specific but related areas in the brain.”