graziadaily.co.uk – By Rose Beer – Ahem! So don’t laugh, but as crazy as it sounds, we think that might have found a fragrance that helps you lose weight.   Yup you heard us correctly. The famous French perfume powerhouse that is Roberet has teamed up with brand Veld’s to create Prends Moi Eau de Minceur Spray, which claims to be the world’s very first slimming fragrance. That’s right, a spray fragrance that promotes weight loss!

Want to know how it all works? Apparently ‘aromatherapeutic’ and ‘neurocosmetic’ research has been used to create a scent that ‘slims with pleasure.’ This powerhouse perfume is packed with ingredients that are designed to stimulate fat burning as well as improve the wearer’s overall well-being. As ‘slimming’ and ‘pleasure’ are not two words that normally cohabit naturally it’s certainly an intriguing concept! 

Still confused? Well, the scent contains Betaphroline, which once sprayed on the skin causes a reaction with B-endorphins, sending our brains a message to chill out and relax. ‘These pleasurable feelings are able to reduce compulsive eating behaviour, which are most of the time caused by anxiety and stress, and not by real hunger,’ explains the fragrance’s nose. And when you feel calm, you’re less likely to hit the fridge.  Clever huh!

Link to Story: http://www.graziadaily.co.uk/beauty/archive/2012/08/02/try-the-latest-weight-loss-fragrance.htm 

Related Links:

fashionetc.com: http://fashionetc.com/beauty/article/6525-weight-loss-fragrance-velds-prends-moi 

examiner.com: http://www.examiner.com/article/weight-loss-fragrance-new-diet-perfume-claims-to-spray-away-the-pounds 

Scent of a woman, indeed.