adage.com – By E.J. Schultz – Dos Equis is replacing the actor who plays the Most Interesting Man in the World as the beer brand makes major changes to what is widely viewed as one of the best ad campaigns of the 21st century. Jonathan Goldsmith, who has played the character since the campaign launched in 2006, is making a final appearance in an ad that debuts Thursday evening. The 77-year-old actor is shown headed for a one-way trip to Mars, leaving the impression that the character will never come back.
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