dailymail.co.uk – By Ruth Bashinsky For Dailymail.Com – A Canadian town has been slammed over a ‘gross’ new $30k tourism campaign titled ‘Show us your Regina,’ mocking fact the area’s name rhymes with vagina.
Residents of Regina, the capital and second largest city of Saskatchewan, located 100 miles north of the US border, were horrified when the campaign rebrand was unveiled on Thursday.
Many claimed the slogans – ‘Show us your Regina’ and ‘The city that rhymes with fun’ sexualizes the city.
The campaign’s CEO apologized for the uproar it caused and the tourism organization’s website immediately scrapped the merchandise being sold.
‘I want to start by apologizing, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch,’ Experience Regina CEO Tim Reid said in a statement on Sunday.
He admitted, in part, that they ‘crossed the line on some of the poking fun at ourselves around our city name.’